BMW Activates The Future
“What is the future of mobility?”
That is the question BMW poses in its four-part webisode series entitled “Wherever You Want To Go: Four Films About the Future of Mobility”. Influential academics, pioneers, and entrepreneurs stir the imagination with their unique visions of the past, present and future of technology, cities and transportation.
The four webisodes are directed by Kurt Mattila of Prologue Pictures. Each episode has a running time of almost 6 mins, and focuses on a particular subject.
Activate The Future was shot on the Canon 5D, a regular in many of todays documentaries. As I have stated before, this lightweight camera offers compelling HD images at an unbeatable price. As the post production tools have improved over the past two years, we have seen the images coming out of this game-changing camera gradually improve. Practically, this means that the bottom end has improved to the point were we are able to capture subtle details without having to expose for the darker areas. You can see this in the image above, where Buzz Aldrin’s suit jacket still has a lot fine detail in the shadows.
Blending Film, VHS & HD
Many times with documentaries, the basic role of the colourist is to ‘even things out’. This is because the material can come from so many different sources: film archives, old TV VHS recordings, and then modern HD video and graphics. Making all of this feel cohesive relies on picking the right approach.
For all the 1970s flying car infomercials, I was dealing with badly deteriorated VHS tapes, with severe white balance problems, interlacing and sharpness issues. Colour balancing and then sharpening the shots made a dramatic difference. At the same time, I applied subtle blurs to the backgrounds in the graphics and models (above) to blend the surrounding shots better with the stock footage. Most times matching saturation and contrast is enough to bring the images closer.
Each other scene had its own treatment depending on the subject matter, and generally I tried to retain a lot of the mid tone in the image and keep the saturation up. With the right lenses, the Canon 5D already produces some very photographic images, so it was just a matter of giving each scene that little bit extra. For example, in the image below of Mike Musto, Editor-In-Chief of ridelust.com, I decided on a cooler look, a nod towards the steely blue BMW commercials we have all seen over the years. I used printer lights to add an overall blue tint, and then desaturated my blacks a touch. I then qualified the skin tones separately to bring back some of the warmth that I had lost. I finally saturated the blue jeans and the red brakes to give a little extra punch.
Working on mixed format jobs is always a challenge, especially documentaries. Filmmaker’s expectations of what a documentary should look like have changed, and with a job as high a profile as this, the clients were every bit as interested in ‘the look’ as they were in the narrative. As cameras continue to improve, those expectations slowly begin to align with what is possible under a constrained budget, and that’s where the colourist can really make a difference.
To watch all four webisodes in this series, visit the website BMW: Activate The Future.
For more stills from this project, click here.